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INTELLIGENCE & INSPIRATION
“Adam's Egg is a wonderful, strategic partner. They always come back with a thoughtful, creative and interesting approach to business objectives and never let the details slip in executing
They are very bright, able to go beyond the surface-level understanding to truly uncover insights and then clearly and succinctly communicating the story in a way that is easy for the organization to digest and act on. Not to mention so pleasant to work with -- flexible, thoughtful, and warm
I trust them to take on the most important projects”
Rebecca Madole, Estée Lauder
An international collective of research and brand experts
We work around the globe with some of the best brands in the world
Our work is thoughtful, honest and always actionable
We help our clients connect better with people and culture
"Intelligent, insightful and inspiring - from concept and positioning work through to creative development - Adam's Egg always delivers
Both Jo and Will have done brilliant work on Dove and our Prestige Skincare brands - work that has really made a difference in terms of marketing decision making"
Sue Rush, Unilever
OUR WORK
We help with
Consumer, Category & Cultural Understanding
Brand Equity & Positioning
Communications Development & Storytelling
We tailor every project bespoke, no stock models or methodologies
That may mean ethnographies (digital or IRL), online communities, conflict interviews, semiotic and cultural analysis, focus groups, collaborative workshops - whatever works best
We often partner with the latest generation of agile research technologies - mobile and video platforms, prediction markets and on-tap communities - for accelerated, hybrid findings
We aim for speed, value, flexibility and creativity
“Adam's Egg helped us on some important global projects including consumer understanding, creative development, category mission/strategy work, etc. in many markets where we have very different brand status (e.g. Japan, Brazil and India). They did amazing jobs not only on project logistics, quality and ownership, but mainly in digging out genuine local insights, consumer behavior and brand/communication strategies and translating them into very actionable and straightforward recommendations for brand next steps.
They are also very good at uncovering local cultures (sometimes even beyond the project scope), advising new and relevant methodologies to bring the consumer closer to us and making strategic recommendations based on their own experiences.
It's a great pleasure working with them!”
Daisy Tang, Unilever China
Clients our teams have helped over the years include :
Absolut, Adidas, Apple, Axe, Captain Morgan, Dos Equis, Dove, Facebook, Gatorade, Heineken, Levi's, Microsoft, NIKE, Pepsi, PlayStation, Quaker, SONY, Starbucks, Twitter, YouTube - and a spectrum of startups
“Adam's Egg were the perfect partners to help us explore our core consumer groups. Their insightful and intelligent analysis was invaluable for helping our brands understand and better connect with these consumers. ”
Erin Dress, Twitter
THE NETWORK
Our network is only highly accomplished researchers and strategists
Many of us used to run larger insights agencies but found we much prefer to spend our time focusing on the work we love - rather than managing, training and running a company
Our collective network model allows us to do just that
We bring together teams as each project requires, and with no infrastructure or junior staff to support, this lets us offer focused senior involvement throughout - all without breaking the bank
Jo Adams
Jo is a Founder of Adam’s Egg and has run global research for over 20 years. Having lived in Latin America for more than 2 years, she speaks fluent Spanish, and spends a lot of time in Latam
She has an MA in Modern Languages from Oxford and enjoys words and workouts
"Jo is one of the best moderators with whom I've worked. From proposal to methodology to research to output, Jo's work is truly outstanding - world class"
Rebecca Hufferdine, Tiffany & Co
"Jo is one of my favorite qualitative researchers, and I've worked with 100s! Whether mining the deepest recesses of the Gen-X psyche, or understanding working moms (better than they do themselves, sometimes), Jo's incisive curiosity about people and her ability to tell compelling stories help her elevate research into something resembling fine art in its ability to inspire and inform"
Manoj Fenelon, PepsiCo
Will Eglington
Will is a Founder of Adam’s Egg and has run global research for over 20 years. Having lived in Asia for more than 3 years and speaking decent Japanese, he specializes in Asian research
He has an MA in Psychology from Cambridge and relaxes by playing the drums with his band
"We have conducted several qualitative campaign researches with Will. Will is blessed with both great research competence and a great personality. He is able to create a super comfortable atmosphere for respondents and always delivers sharp analysis showing his deep understanding of our business needs. Even in hard research phases with really difficult client demands, he is the perfect service provider. We know Will as someone who is absolutely trustworthy. Furthermore, working with Will is real fun. Will, thank you for your support!"
Norina Lin-Hi, Jägermeister
“Adam's Egg were the perfect partners to help us explore our core consumer groups. Their insightful and intelligent analysis was invaluable for helping our brands understand and better connect with these consumers”
Erin Dress, Twitter
Helen Phin
Nick Ho
SOME CLIENTS
Nick has specialized in research across Greater China for the past 15 years, working on brands such as BMW, Cadillac
IKEA and Hasbro
Nick has run the regional offices of Firefly Millward Brown and also headed up research initiatives for Nickelodeon and MTV Asia
Nick is a true foodie, an incurable travel addict and likes loud music, soft music and everything in between. He plays the classical guitar and wake-boards, never both at the same time - yet
Helen is a seasoned brand strategist, combining consumer empathy, cultural insight and commercial instincts with a focus on tech and media
Her background is in account planning including 4 years at a multi-cultural agency
In her spare time she is a keen runner and an avid gourmande
"I've had the pleasure of working with Helen for 10 years. Her strategic marketing and research expertise have been invaluable in providing a context for us to understand what drives human behavior... be it spirits consumption for Diageo, search behavior for Google or content creation for YouTube. Her findings remain some of the most useful and quoted within each organization."
Clive De Freitas, YouTube
"Nick exemplifies some of the very best standards in research - not just in China, but by global standards"
Agency Client
Carla Vasques
Kamaldeep Singh
Carla's experience spans a 20 year career dedicated to understanding the Brazilian consumer market, with all its unique elements and differences across the various regions of this huge country
Carla has a Master's Degree in Digital Marketing from the Fundação Getúlio Vargas
Passionate about nature, Carla loves to be outdoors, hiking, scuba diving or just for pure contemplation
She has a hopeless everyday love affair with books: between sips of coffee or wine, she learns and grows amidst stories
Kamaldeep works with the best people in the business across India
He believes that great work does not have to be obscenely expensive and his clients vouch for this!
He is a Unilever accredited moderator
In his free time, Kamaldeep likes to dabble in some serious photography and enjoys cooking for his young son who is fast turning into a full on food critic
"Extremely efficient, capable and pleasing personality. He understands the role of project management as core to research initiatives"
Rakesh Kumar, Human
"KD is an excellent partner - he provides outstanding client servicing and always goes the extra mile... I recommend him without reservation"
Daljit Khangura, Brand Consultant
"When I commissioned my first project with Carla as a moderator, my reference of what quality Qualitative Research stood for changed forever. Direct, pragmatic and focused, she extracts the best out of the groups and on top of this she makes recommendations on the report that add value and guide us clearly. As I change companies, I always take Carla along wherever I go. Her service is differentiated and superior to what the market generally offers."
Joana Addisi, Sanofi
Michael Gillespie
As a Director at several world class research agencies, Michael has led projects around the globe for more than two decades
He has a strong focus on communication research, at all stages of the advertising and content development process
His clients include Coca-Cola, Dove, Heinz, Grey Goose, Top Shop & Bollinger
Katalin Kleemann
Katalin has lived in Berlin, London and New York, and speaks fluent German
She has years of experience across the full spectrum of qualitative methodologies as well as workshop facilitation
Katalin is a passionate photographer and often uses these skills to bring people and insights to life for her clients, who include L'Oréal, Diageo, YouTube, J&J and PepsiCo
CONTACT US
Jo : +1 415 2501911
Will : +1 415 2501910
1 Summit Rd
San Anselmo
CA, 94960